Insurers looking to improve their SEO can use custom versions of AI platforms.
These tools follow user-specific guidelines, says John Dietrich, chief SEO consultant at Stella Rising.
He explains that personalized AI solutions are particularly useful in several key areas:
1. Contents:
– To create or update articles.
– To generate short explanations and descriptions of content.
2. Competitive Analysis:
– To review competing websites.
– To conduct in-depth market and keyword research.
"The tools and technology are very scalable, but also extremely flexible," emphasizes Dietrich.
"When creating content specific to the insurance niche, you need to provide the necessary context."
"I use universal AI tools that act as a 'Swiss army knife' for writing texts."
“But I apply them in a specific way adapted to the needs ofthe insurance sector", he adds.
What is Custom GPT?
A custom GPT is a customized version of a large language model that follows specifications set by the user, such as following certain rules, providing output in a certain format.Popular AI platforms, including ChatGPT and Claude, give users options to customize their GenAI in this way.
"I highly recommend using this feature to generate content for your niche. The reason I recommend this feature is that you can give it context so that everything you type has something to draw information from," says Dietrich.
For example, an article by a leader in some field can be used as a starting point.But Dietrich noted that it's even better if the insurer has existing content that can be used.Then the custom GPT can apply its own writing style.
"It's very simple. You name it, you upload documents, and those documents are that context," he explains.When using a custom GPT to create or update content, Dietrich suggests starting by uploading a few relevant articles.This is how you provide context for the insurance industry.
"Then you ...
Insurers looking to improve their SEO can use custom versions of AI platforms.
These tools follow user-specific guidelines, says John Dietrich, chief SEO consultant at Stella Rising.
He explains that personalized AI solutions are particularly useful in several key areas:
1. Contents:
– To create or update articles.
– To generate short explanations and descriptions of content.
2. Competitive Analysis:
– To review competing websites.
– To conduct in-depth market and keyword research.
"The tools and technology are very scalable, but also extremely flexible," emphasizes Dietrich.
"When creating content specific to the insurance niche, you need to provide the necessary context."
"I use universal AI tools that act as a 'Swiss army knife' for writing texts."
“But I apply them in a specific way adapted to the needs ofthe insurance sector", he adds.
What is Custom GPT?
A custom GPT is a customized version of a large language model that follows specifications set by the user, such as following certain rules, providing output in a certain format.Popular AI platforms, including ChatGPT and Claude, give users options to customize their GenAI in this way.
"I highly recommend using this feature to generate content for your niche. The reason I recommend this feature is that you can give it context so that everything you type has something to draw information from," says Dietrich.
For example, an article by a leader in some field can be used as a starting point.But Dietrich noted that it's even better if the insurer has existing content that can be used.Then the custom GPT can apply its own writing style.
"It's very simple. You name it, you upload documents, and those documents are that context," he explains.When using a custom GPT to create or update content, Dietrich suggests starting by uploading a few relevant articles.This is how you provide context for the insurance industry.
"Then you can give it some instructions. Every time you give it a command, it will refer to those instructions. So you can say, 'Don't use these words or this type of language,' or 'Refer to these experts, but not those.'You can even upload your branding parameters or your editorial guidelines," adds Dietrich. The custom GPT will follow these guidelines when creating new content. When generating short content descriptions that can be fed back into the custom GPT to create new content.
"Obviously, your industry, like any industry, changes with time. Content that was written 5 or 10 years ago is very likely to have nothing but factual errors in it now. Check your content, look for what's not getting traffic, look for what might be so old that it just needs some factual updates," Dietrich suggests.
Warnings
He cautions that AI still requires careful management and review before content is used.However, it recognizes that using custom GPTs can be very effective for creating quality content."You'd be surprised how good it can be," he says."It's been about two years since this technology has been available.""A human expert is still needed to review the content.""It is needed both from an editorial and a thematic point of view," he emphasizes."But with enough context, guidance and a well-structured introduction, the result is a surprisingly well-written article," he adds.
Using custom GPT for competitive analysis
Analyzing your website against those of top-ranked competitors is a fundamental part of SEO and an important step to improving SEO rankings.Dietrich says custom GPTs can help with this, too.
"I take pictures of my page, pictures of competitors' pages, and say things like, 'What do you notice between these two? What makes this page rank above that page? Is it some UX element? Is it text on the page? Is it the title tag? You can go on and on.'
AI tools such as ChatGPT, Gemini, Perplexity, and xAI also have a “deep exploration” feature that provides this analysis in even greater detail.
"You can give it to your competitors and say, 'I'm doing a competitive SEO analysis; do the research for me,' and it will be published and generate a pretty big document."You can also chat with the document after it's created.You don't have to read it all, but it can be very revealing," adds Dietrich.
However, he notes that he would not recommend using custom GPTs for keyword research.There are plenty of SEO tools out there that "do the work and have the monthly volume to do it, and that's something AI tools don't have yet."
Stella Risingis an independent media and marketing agency founded in 1982 and based in New York.
Frequently asked questions
What is custom GPT and how does it differ from standard AI tools?
Answer: Custom GPT is a version of an AI model set to follow specific instructions and style set by the user.Unlike standard tools, it works with internal context through uploaded documents and guidelines.This enables the generation of content that reflects the language, style and expertise of a specific industry.So the results are more accurate and relevant.
How does custom GPT help with content creation?
Answer: He can update old articles, create new material and write short descriptions according to predefined rules.The tool uses the uploaded content as a base for style and terminology.This guarantees consistency in communication and higher quality of texts.It also saves content teams time.
Can a custom GPT be used for competitive analysis?
Answer: Yes, it can compare your site with competing pages and detect differences in content, structure and UX.The analysis includes elements such as headlines, texts, layout and user experience.This helps identify weaknesses and opportunities for improvement.Thus, the SEO strategy becomes more targeted.
Why is AI not suitable for serious keyword research?
Answer: AI tools do not have up-to-date data on actual monthly keyword volume and competition.Professional SEO platforms provide much more accurate metrics for analysis.Therefore, custom GPT is more suitable for content and analysis, not for primary keyword research.Combining the two gives the best result.
Is human control necessary when using a custom GPT?
Answer: Yes, content must be reviewed by an expert.Factual errors or inaccuracies in interpretation are possible.Human intervention ensures correctness, topicality and compliance with editorial standards.AI is a tool, not a replacement for a specialist.
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Insurers looking to improve their SEO can use custom versions of AI platforms.
These tools follow user-specific guidelines, says John Dietrich, chief SEO consultant at Stella Rising.
He explains that personalized AI solutions are particularly useful in several key areas:
1. Contents:
– To create or update articles.
– To generate short explanations and descriptions of content.
2. Competitive Analysis:
– To review competing websites.
– To conduct in-depth market and keyword research.
"The tools and technology are very scalable, but also extremely flexible," emphasizes Dietrich.
"When creating content specific to the insurance niche, you need to provide the necessary context."
"I use universal AI tools that act as a 'Swiss army knife' for writing texts."
“But I apply them in a specific way adapted to the needs ofthe insurance sector", he adds.
What is Custom GPT?
A custom GPT is a customized version of a large language model that follows specifications set by the user, such as following certain rules, providing output in a certain format.Popular AI platforms, including ChatGPT and Claude, give users options to customize their GenAI in this way.
"I highly recommend using this feature to generate content for your niche. The reason I recommend this feature is that you can give it context so that everything you type has something to draw information from," says Dietrich.
For example, an article by a leader in some field can be used as a starting point.But Dietrich noted that it's even better if the insurer has existing content that can be used.Then the custom GPT can apply its own writing style.
"It's very simple. You name it, you upload documents, and those documents are that context," he explains.When using a custom GPT to create or update content, Dietrich suggests starting by uploading a few relevant articles.This is how you provide context for the insurance industry.
"Then you ...
Insurers looking to improve their SEO can use custom versions of AI platforms.
These tools follow user-specific guidelines, says John Dietrich, chief SEO consultant at Stella Rising.
He explains that personalized AI solutions are particularly useful in several key areas:
1. Contents:
– To create or update articles.
– To generate short explanations and descriptions of content.
2. Competitive Analysis:
– To review competing websites.
– To conduct in-depth market and keyword research.
"The tools and technology are very scalable, but also extremely flexible," emphasizes Dietrich.
"When creating content specific to the insurance niche, you need to provide the necessary context."
"I use universal AI tools that act as a 'Swiss army knife' for writing texts."
“But I apply them in a specific way adapted to the needs ofthe insurance sector", he adds.
What is Custom GPT?
A custom GPT is a customized version of a large language model that follows specifications set by the user, such as following certain rules, providing output in a certain format.Popular AI platforms, including ChatGPT and Claude, give users options to customize their GenAI in this way.
"I highly recommend using this feature to generate content for your niche. The reason I recommend this feature is that you can give it context so that everything you type has something to draw information from," says Dietrich.
For example, an article by a leader in some field can be used as a starting point.But Dietrich noted that it's even better if the insurer has existing content that can be used.Then the custom GPT can apply its own writing style.
"It's very simple. You name it, you upload documents, and those documents are that context," he explains.When using a custom GPT to create or update content, Dietrich suggests starting by uploading a few relevant articles.This is how you provide context for the insurance industry.
"Then you can give it some instructions. Every time you give it a command, it will refer to those instructions. So you can say, 'Don't use these words or this type of language,' or 'Refer to these experts, but not those.'You can even upload your branding parameters or your editorial guidelines," adds Dietrich. The custom GPT will follow these guidelines when creating new content. When generating short content descriptions that can be fed back into the custom GPT to create new content.
"Obviously, your industry, like any industry, changes with time. Content that was written 5 or 10 years ago is very likely to have nothing but factual errors in it now. Check your content, look for what's not getting traffic, look for what might be so old that it just needs some factual updates," Dietrich suggests.
Warnings
He cautions that AI still requires careful management and review before content is used.However, it recognizes that using custom GPTs can be very effective for creating quality content."You'd be surprised how good it can be," he says."It's been about two years since this technology has been available.""A human expert is still needed to review the content.""It is needed both from an editorial and a thematic point of view," he emphasizes."But with enough context, guidance and a well-structured introduction, the result is a surprisingly well-written article," he adds.
Using custom GPT for competitive analysis
Analyzing your website against those of top-ranked competitors is a fundamental part of SEO and an important step to improving SEO rankings.Dietrich says custom GPTs can help with this, too.
"I take pictures of my page, pictures of competitors' pages, and say things like, 'What do you notice between these two? What makes this page rank above that page? Is it some UX element? Is it text on the page? Is it the title tag? You can go on and on.'
AI tools such as ChatGPT, Gemini, Perplexity, and xAI also have a “deep exploration” feature that provides this analysis in even greater detail.
"You can give it to your competitors and say, 'I'm doing a competitive SEO analysis; do the research for me,' and it will be published and generate a pretty big document."You can also chat with the document after it's created.You don't have to read it all, but it can be very revealing," adds Dietrich.
However, he notes that he would not recommend using custom GPTs for keyword research.There are plenty of SEO tools out there that "do the work and have the monthly volume to do it, and that's something AI tools don't have yet."
Stella Risingis an independent media and marketing agency founded in 1982 and based in New York.
Frequently asked questions
What is custom GPT and how does it differ from standard AI tools?
Answer: Custom GPT is a version of an AI model set to follow specific instructions and style set by the user.Unlike standard tools, it works with internal context through uploaded documents and guidelines.This enables the generation of content that reflects the language, style and expertise of a specific industry.So the results are more accurate and relevant.
How does custom GPT help with content creation?
Answer: He can update old articles, create new material and write short descriptions according to predefined rules.The tool uses the uploaded content as a base for style and terminology.This guarantees consistency in communication and higher quality of texts.It also saves content teams time.
Can a custom GPT be used for competitive analysis?
Answer: Yes, it can compare your site with competing pages and detect differences in content, structure and UX.The analysis includes elements such as headlines, texts, layout and user experience.This helps identify weaknesses and opportunities for improvement.Thus, the SEO strategy becomes more targeted.
Why is AI not suitable for serious keyword research?
Answer: AI tools do not have up-to-date data on actual monthly keyword volume and competition.Professional SEO platforms provide much more accurate metrics for analysis.Therefore, custom GPT is more suitable for content and analysis, not for primary keyword research.Combining the two gives the best result.
Is human control necessary when using a custom GPT?
Answer: Yes, content must be reviewed by an expert.Factual errors or inaccuracies in interpretation are possible.Human intervention ensures correctness, topicality and compliance with editorial standards.AI is a tool, not a replacement for a specialist.